There was a time when buildings wanted to be mountains, roofs wanted to be forests, and pillars wanted to be trees. As the world began to go into a state of alert with the melting of glaciers and the consequent rise of Earth’s temperature, architecture – from a general perspective – was concerned with imitating the shapes of nature. Something close to human-made “ecosystems”, seen by many as allegoric and decorative, in service of marketable images of “sustainable development”.
These initiatives came when the outright denial of climate science became untenable as a private-sector strategy. Therefore, acknowledging climate change has created an opportunity for branding as a much brighter method than denying it or completely ignoring it.
